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Life’s Newest Adventure

March 26, 2011

…goes by the name of Lila.

When our eyes locked that fateful day in Petsmart, it was all over.  I’d been debating adopting a dog for quite some time but still hadn’t found “the one” or brought myself to really make the full commitment.  One moment, my heart would break looking at the photos on, and the next my mind would begin to crunch the numbers: food, vet expenses, treats, training classes… the list goes on and on.

But on that Saturday, I knew it was meant to be.  Her name was Lila and she was a rescue mutt, left on the streets of Destrehan to starve as a little puppy.  She was so awkward: long legs, thin and colored like a Doberman or Rottweiler, but 100% adorable.  A month later, she was mine.  I had no idea what I was getting myself into.

Within the first week, I learned that she has a bit of separation anxiety.  Left alone in the house proved to be disastrous.  In a matter of two hours, she managed to escape the confines of her “pen” in the kitchen, get into an upstairs bedroom and chew through a bottle of red Nyquil on top of a white bedspread.  Not to mention the trail of wreckage she left on her way up there.

Slowly but surely she’s learning.  She walks better on her leash and gets in her kennel happily when I leave the house.  We still have a lot to work on, but she’s teaching me things about myself too.  I can’t wait to see where life takes us next.


Clown Car Creative – It’s been a bumpy ride…

May 10, 2010

…but I wouldn’t trade the experience for the world.

Clown Car Creative; Little Car, Big Ideas. Members of the LSU Campaigns Class (District 7 Runners-Up) pose on the steps of the Manship School after their NSAC dress rehearsal.

In January 2010, 40-something students entered a classroom with exactly 30 chairs.  At the conclusion of each class I would watch bemused as other students waiting outside our room stared googly-eyed at the number of people pouring out of this too-small room.  Hence, the creation of our agency name: Clown Car Creative.

We set out to make State Farm auto and renters insurance relevant, attainable and desirable to Independent Young Adults: a task that seems simple but proved to be no easy feat.  As a member of the Creative Team, I worked with 16 other creatives as well as the other teams (Media Buying, Account Planning and PR/Promotions) to create a fully integrated campaign that achieves the client’s goals.

It was a grueling semester that stole most of my free time and energy, but the experience and friendships gained are immeasurable.  In case you were wondering, we placed 2nd in our district.  Our adviser, Dr. Lance Porter, was awarded Educator of the Year at the conference as well.  All in all, the clown car ride could not have been more thrilling.

To see our work, please click here or visit the State Farm page in my Portfolio.